Rodenstock
Discover the B.I.G. Vision™ experience
B.I.G. Vision™ from Rodenstock creates a paradigm shift in progressive lenses by recognising the unique shape and size of each of your eyes.
By producing lenses based on your individual eye’s measurements, their glasses are constructed to ensure you enjoy the sharpest possible vision.
Rodenstock determine the biometrics of the whole eye – far beyond industry standards. These data points are integrated directly into each of your new lenses, in a construction process that results in lenses that are accurate to the micrometre. This enables them to precisely hit the sharp vision centre for each of your eyes and provide you with the sharpest vision at all angles, no matter where you look.
These lenses are named B.I.G.
BIOMETRIC INTELLIGENT GLASSES
Every eye is different
A narrow mind-set has controlled the world of progressive lenses for far too long. A mind- set committed to limited eye measurements. Of one-sided focus attention. To too little understanding of the role of the brain.
This narrow mind-set has focused on understanding the eye just from the limited perspective of a standardised eye model, and not from an understanding of individual eyes. This mind-set has left 98% of people in the world who wear progressive lenses with glasses that don’t fit their eyes precisely.
The shape and length of your eyes are as individual as you are, just as the location of the sharp vision centre varies from person to person. This means that to ensure sharp vision, you need to be able to create lenses using precise data about each eye. However today, almost all progressive lenses are created using the same standard eye model.